Can we get your website a top ranking on the major search engines? In most cases yes, but not always. It depends upon how competitive your profession is on the Internet. For example, if you are a surgeon, and if there are only a few surgeons with your specialty who have websites in the area, a top ranking should be easy. You are only competing with a few sites, and your competition is probably not optimized. This would also apply to any merchant in a small town where there is very little competition. If you are the only dentist with a website in that town, you should be ranked first and the cost of SEO would be minimal.

In contrast, if you are a car dealer in a major city, there are zillions of car dealers in every metro area, and most have websites. Therefore, a top ranking for a car dealer in a large city will take more work and will cost more.

The most difficult listing to obtain is a national or global listing, which means having your site listed first when someone does a search for a product or service, without stating a location. This requires at a lot of SEO work because you must compete against millions of websites, not just those in your area. If your product is books, you will compete against Amazon.com and Barnes and Noble. This is not cheap.

A national or global listing only has value if you can sell your product long distance. A hair salon, nightclub or real estate agent in Dallas or Houston does not need to be listed first in Miami or London, but a Dallas or Houston art gallery may wish to be, since art is unique and can be shipped.

Phone book listings and paid ads (clearly marked as "sponsored listings") are not search results, even though they are often displayed above or beside search results. Some SEO firms may buy you a "sponsored listing" at the top of the page. That is advertising, not search engine optimization.

We work to improve what the search industry calls "organic" search results, which means the actual search results produced by each search engine's algorithm. These are the real results.

Our fee for search engine optimization is $1,000 to $100,000 per website (not per page). If you are a local merchant, search engine optimization will cost $1,000 to $2,000. If you have an eCommerce website selling to consumers all over the world, be prepared to spend at least $5,000 and probably much more. Our price is determined by how competitive your keywords are, and how much work needs to be done.

For very competitive keywords, and case where the competition has invested in Search engine optimization, it may require more than just text and keyword optimization on the website.  Other SEO strategies include link building, directory submissions, article writing and submissions and press release campaigns.

Link building consists of getting other websites to link to your website, which Google sees as a "vote" for your website.  These links should come from related industries.  In other words, if you are an insurance agency links from other insurance agencies, car dealers, mortgage companies, home builders, etc. will be of great benefit to your website, but a link from a chinese restaurant would not be of much help.  Also, link exchanges or reciprocal links will not benefit you.  When Google follows a link, then ends up right back where they started from, they know that the 2 websites simply traded links and will not give either site much credit for the links.

Directory submissions consist of submitting your website to various web directories, which will include you in their directory listings and place links to your website.  They are not as helpful as one way links from other relevant websites, but will assist in improving your website search engine rank.  Article writing/submissions and press release are just that.  We can write articles and publish them to article directory websites, as well as create and publish press releases and post them.  Both of which will promote your website and assist in search engine rankings.

None of this happens quickly. If you want instant results, the alternative is Internet advertising. Call us for a specific quote for your website. We will look at your website, and your competition, to determine your specific needs.