When it comes to SEO, content is king. If you are serious about achieving (and maintaining) top... search rankings, then continually posting fresh, relevant content—both directly on your website and elsewhere around the World Wide Web—is a MUST.
At SEO Houston, we specialize in the creation and placement of high-value content—in a variety of forms—as part of our overarching Website Optimization Service Packages, which are at the very core of our unique and comprehensive holistic marketing approach. All the content we produce for your site is specifically optimized for search engine algorithm systems and designed to attract the attention and traction of web-crawlers, so that your business site can reap the rewards of top organic search rankings.
Onsite and Offsite Blogging
Blogging is a key element of any effective SEO campaign. One of the first things we do to optimize your website is set up and manage a business blog located directly onsite. This platform allows us to post continuous, complementary and keyword-centric content on a weekly or even daily basis—depending on your specific SEO needs. Onsite blogging is a basic tenet of building Online Authority, while simultaneously gaining industry recognition and respect.
The second element of our content-based SEO strategy system is offsite blogging. Also called guest blogging, this type of content is created with the same formulaic, keyword-driven approach as is used in onsite blogging. But instead of being posted on your own site, our SEO experts strategically place offsite blogs on identified pieces of high-value web property for the combined purposes of boosting search rankings, pushing target audiences to your website and building backlinks (inbound links that point to your site).
Professionally Crafted Press Releases
In addition to our blogging services, at SEO Houston, we incorporate digital PR strategies and the solicitation of high-value earned media content into our customized Holistic Online Authority Plans. Earned media is the opposite of paid advertising—it’s gained at no cost, considered to be highly reliable by consumers and distributed by non-biased third-party sources like industry publications, magazines, newspapers and other Associated Press affiliates.
Gaining this type of coveted exposure is achieved through the crafting of expertly researched, written and designed press releases that are then distributed through newswire services. Not only are regularly generated press releases a great way to promote company news and direct quality traffic to your business website, they also augment SEO efforts and help boost natural search engine rankings.
At SEO Houston, we have a diversely qualified team of professional writers—including former journalists and PR professionals—who are experienced in creating content that targets specific communication channels and successful in gaining high-value media placements. Our on-staff PR specialists will get to know your company like it's their own, enabling them to represent your business effectively in the most flattering public light.
Additional High-Value Creative Content
Our Houston Content Creation Services are not exclusive to written content alone. At SEO Houston, we know that powerful creative content comes in a variety of forms—each one serving a specific and valuable purpose in promoting client businesses as well as in building online identity, presence and authority.
Our full-service SEO team integrates content into a complex strategy to increase your site’s visibility and conversions.
Up-to-date industry related posts that inform, educate and entertain readers leading to an increase in social media engagement, improve your online reputation and gain credibility.
Inspire confidence in your target audience with in-depth reports to summarize projects from start to finish and explicitly document the results achieved in performance measures.
Achieve your business objectives with a comprehensive business analysis add customized content strategy provided by our highly qualified copywriters and analysts.
Gain authority in your industry or business by publicizing comments made by your own industry experts. Share their expertise and enjoyee positive feedback from your audience.
Boost your online profile and increase your website traffic with outstanding newsworthy stories about your brand, submitted to news portals and press release distribution services.
Promote your business with high-quality white paper marketing that will substantially increase your social media engagement levels and solidify your position in the industry.
"Before I used SEO Houston, I didn't know the difference between black and white hat marketing. Your consultants managed to explain my own needs to me so I could guide my campaign from an informed perspective. Thank you so much for taking the time to educate a dinosaur like me."
Kyle F., The Woodlands
Quality Realty Service
"Your content was professional, informative, and entertaining. My copy and blog posts are working wonders for my reputation. I couldn’t be more pleased with my return on investment."
Edgar M., College Station
"Writing up my own content was taking too much of my time, and it just wasn’t getting me the rank I needed. Thank you for improving the content on my website and putting together my PPC campaigns. I love that the entire strategy was customized uniquely for my business, so I didn’t need to waste my investment on services that didn’t suit my demographic. I’m more than happy with the result!"