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Reasons To Optimize your Website
How much does your business spend on advertising every year? Much of that cost could perhaps be avoided, if your website was ranked well by the search engines.
If the search engines find your website to contain valuable, unique information, they should give you a top ranking. If the search engines find your website to be totally lacking in quality content, you may not be included in the search engine index, or you may be ranked so far down the list that no one will be able to find your listing.
The goal of search engine optimization, which is called SEO, is to have a website listed first, when a consumer searches for the product or service offered, followed by the name of the city where the business is located (if it is a local service). Before we go any further with this discussion, we need to let you know that we cannot always do this. The changes we make to your website will improve your site, but we can not guarantee search results, because many search results change every day. If someone guarantees you a top search engine listing, be sure to ask them, for how long? The results could be entirely different within hours.
What Google has to say about SEO
Google's Statements About SEO. The only time that rankings can be guaranteed is with Sponsored Listings which is also known as Pay Per Click Advertising. SEO works hand-in-hand with Pay Per Click Advertising (such as Google Adwords) because Google now assigns a quality score to each keyword in your PPC campaign depending on how well your site is optimized. For example if you running a PPC campaign and bidding on the phrase 'Houston PPC', Google will crawl the page that your PPC ad points to. If your page is optimized correctly and matches your keyword (paid ad) then Google will give you a higher quality score! This will actually increase your paid placement and lower your cost per click!
What Yahoo says about SEO
The most accurate information on the subject of Yahoo search is published by Yahoo. This guides us, so we will know what needs to be done for correct Yahoo Search Engine Optimization. SEO is slightly different for each search engine. What works well on Google does not work the same on Yahoo, or BING. These are not secrets. This information is made public by Yahoo for your protection. Click: Yahoo SEO Policies, and read what Yahoo has to say.
We want you to read all this material because we feel an informed consumer will do business with SEO Houston. If you read the advertising of our competitors, other Houston SEO consultants, you will notice that many are offering to do what Google says not to do - such as check your ranking daily, with automated software programs. This is a violation of Google's Terms of Service.
Many Houston SEO consultants may offer to mass submit your site to millions of search engines and directories, even though every major search engine and directory refuses to accept these automated submissions. We believe that submitting a site to search engines more than once is a waste of time. At SEO Houston we advise our clients to submit to the Yahoo and ODP/DMOZ directories (the search engines crawl the directories daily and follow the links). This will cause Google, Yahoo and BING to notice your website within 72 hours.
Every
good Houston SEO consultant should keep up with the
public advice given by Google, Yahoo and BING. We obey the rules.
This helps us, and it helps our clients. Click here to read the SEO Code of Ethics that we obide by. (posted on our parent companies' website)
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