We are Houston and Dallas SEO consultants. How much does your business spend on advertising every year? Much of that cost could perhaps be avoided, if your website was ranked well by the search engines.

If the search engines find your website to contain valuable, unique information, they should give you a top ranking. If the search engines find your website to be totally lacking in quality content, you may not be included in the search engine index, or you may be ranked so far down the list that no one will be able to find your listing.

The goal of search engine optimization, which is called SEO, is to have the client listed first, when a consumer searches for the product or service offered, followed by the name of the city where the business is located (if it is a local service). Before we go any further with this discussion, we need to let you know that we cannot always do this. The changes we make to your website will improve your site, but we can not guarantee search results, because many search results change every day. If someone guarantees you a top search engine listing, be sure to ask them, for how long? The results could be entirely different within hours. Read what Google has to say about SEO: Google's Statements About SEO.

What BING says about Search

The most accurate information on the subject of BING search is published by BING. This guides us, so we will know what needs to be done for correct BING Search Engine Optimization. SEO is slightly different for each search engine. What works well on Google does not work the same on Yahoo, or BING. These are not secrets. This information is made public by BING for your protection. Click: BING SEO Policies, and read what Microsoft has to say.

We want you to read all this material because we feel an informed consumer will do business with SEO Houston. If you read the advertising of our competitors, other Dallas or Houston SEO consultants, you will notice that many are offering to do what Google says not to do - such as check your ranking daily, with automated software programs. This is a violation of Google's Terms of Service.

Many Dallas or Houston SEO consultants may offer to mass submit your site to zillions of search engines and directories, even though every major search engine and directory refuses to accept these automated submissions. We believe that submitting a site to search engines more than once is a waste of time. At SEO Houston we advise our clients to submit to the Yahoo and ODP/DMOZ directories (the search engines crawl the directories daily and follow the links). This will cause Google, Yahoo and BING to notice your website within 72 hours.

Every good Dallas or Houston SEO consultant should keep up with the public advice given by Google, Yahoo and BING. We obey the rules. This helps us, and it helps our clients.