In the most basic of terms, link building is an SEO technique that employs specific web-links—which function as pathways between sites—to gain attention from search engine crawlers. As part of their algorithmic ranking process, Google and other search engines consider both the amount and quality of links pointing to your site from external pages to be a key indicator of your level of authority on a particular subject.
Link Building Services Boost Rankings
When utilized properly, Link building plays a significant role in website optimization and can create the push your site needs to get to the top SERPs on Google and other high-visibility search engines. Link Building works in direct correlation with content-based Houston SEO services, because the two strategies complement each other and together help build our clients’ sites into online authorities within their respective industries.
Holistic Marketing Approach
Customized Link Roadmap
SEO Houston Builds Backlinks Using an Exclusive Proprietary Formula
There are many ways to build backlinks, but one of the most important factors in their effectiveness is topical relevance and inbound site popularity. The more important and accessed a website is, the more valuable an inbound link on that site will be. For instance, highly authoritative sites like Wikipedia, which attract millions of users each day, are considered very valuable for SEO purposes. These are the kinds of ‘site partners’ we aim to actively solicit.
Our programming experts gain valuable backlinks through a few different techniques that, combined, make up our trademarked Link Building Formula—a key element of the website optimization process that our holistic marketing approach is built around.
First we do a “clean-up” of your site by analyzing all inbound links currently pointing at your site from all across the World Wide Web, and... then removing the ones determined to be part of any so-called “bad” web properties. Next, we compile data to determine the top-ranking sites for your designated keywords—two- to three-word phrases, most relevant to your site, that are most frequently entered by search users. Finally, using a complex and exclusive proprietary system, our SEO experts builds a Customized Link Roadmap for your site before setting out to gain inbound links.
SEO Houston Link Building Services Far Surpass the Competition
Unlike other SEO companies that often take a disorganized and non-strategic approach to Link Building Services, we guarantee unparalleled results by using a detailed plan of action to get the most valuable backlinks for each and every one of our individual client sites.
We gather these links by manually soliciting owners and managers of popular and content-relevant sites directly, asking them to add a link pointing to our client sites. These are called one-way relevant links, and they are notoriously known as the toughest to get. Our programming professionals dedicate countless hours to this process weekly, knowing the value it will bring to client-business sites.
We also utilize a process called Social Link Building, which involves the submission of articles with embedded keyword links to popular social networking websites. Once these sites pick up and publish the articles, they provide instant links pointing back to our client’s site, further improving search engine visibility and resultant organic rankings.
"Before I used SEO Houston, I didn't know the difference between black and white hat marketing. Your consultants managed to explain my own needs to me so I could guide my campaign from an informed perspective. Thank you so much for taking the time to educate a dinosaur like me."
Kyle F., The Woodlands
Quality Realty Service
"Your content was professional, informative, and entertaining. My copy and blog posts are working wonders for my reputation. I couldn’t be more pleased with my return on investment."
Edgar M., College Station
"Writing up my own content was taking too much of my time, and it just wasn’t getting me the rank I needed. Thank you for improving the content on my website and putting together my PPC campaigns. I love that the entire strategy was customized uniquely for my business, so I didn’t need to waste my investment on services that didn’t suit my demographic. I’m more than happy with the result!"