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Local Maps SEO: Expert Local SEO Services in Houston
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If you’re not currently utilizing local mapping and business directory listings to promote your company and improve your website’s search rankings, you’re missing out on a key element of successful online marketing—and one that Google, the world’s most influential and heavily-used search engine, is now placing at top priority when generating valuable organic search listings.
The reality is that local consumers are using search engines to find the products and/or services your business offers every day, and local business maps and directory listings are very often the first things these prospective clients/customers see on Search Engine Result Pages (SERPs). If you’re not active on local business directories, you’re potentially losing out on a considerable number of virtually effortless inbound sales leads and possibly hundreds of potential new customers.
Google's Latest Update is a Local SEO Game-Changer
Google currently owns a whopping 70 percent of the search engine market share, making it by far the most influential and trusted search site in the world. Google rankings, which are gathered by a complex and continuously evolving algorithm system, are the impetus behind the multi-million dollar SEO industry—and are powerful enough to drive a company’s web traffic by a game-changing 41 percent increase. Google’s most recent algorithm update, Pigeon, was launched in July and designed specifically to increase the weight of accurate and relevant local search results within traditional web-ranking signals—meaning that Local Maps SEO is now more important than ever before for achieving high-value page-one listings. In fact, web analysts are reporting that Pigeon 3.0 is effectively boosting rankings for local business, while multi-location corporate giants are seeing resultant decreases in web traffic. What this means, in a nutshell, is that Google’s latest update is geared specifically towards increasing the visibility of smaller, localized businesses—like those that make up most of our SEO Houston client-base—rather than allowing corporate giants to continue dominating high-visibility web space.
Local Business Directories and Mapping Maximize Houston SEO
At SEO Houston, we have a proven track record of generating top rankings for our clients’ businesses on all major search engines. We achieve this through content and social media marketing, remarketing, paid search display ads, and through the effective management of local SEO services Houston and directory listings. Our local SEO company in Houston ensures that our clients’ businesses are optimized for visibility. Our local SEO expert Houston team sets up, optimizes, and continuously promotes these listings so our clients not only reach page one but also stay there.
One of our most valued tools in Houston local SEO service marketing is a new platform that resourcefully connects businesses with their geo-targeted audiences through Google Search, Google Maps, and Google+ simultaneously.
The recently added feature—named Google My Business—offers web-marketers like us a unique and exceptionally streamlined opportunity to maintain client-business citations (commonly referred to by SEO pros as NAPs—name, address and phone number) accurately and efficiently through one primary channel, the all-powerful Google+ Business Profile.
FAQ
Local Maps SEO questions, answered
Straight answers to the questions small business owners ask us most.
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What is local maps SEO?
Local maps SEO is the process of optimizing your Google Business Profile and your online presence so your business appears in the Google map pack and Google Maps when nearby customers search for what you offer, like “plumber near me” or “dentist in Houston.”
How do I get my business into the Google map pack?
Google looks at relevance, distance and prominence. A complete, accurate Google Business Profile, the right business categories, consistent name, address and phone details across directories, steady customer reviews and strong local content on your website all help you earn a spot.
Do I need a physical address to show up on Google Maps?
You need a real business address or a defined service area. Service-area businesses that visit customers, like contractors or cleaners, can hide their address and list the areas they serve instead.
How important are customer reviews?
Very important. The number, quality and recency of your reviews, and how you respond to them, influence both your map rankings and whether searchers choose you. We help you build a simple process for asking happy customers to leave reviews.
Why does my competitor show up in the map pack instead of me?
It usually comes down to differences in profile completeness, categories, reviews, directory listings or website signals. Our local SEO audit pinpoints the gaps and gives you a clear plan to close them.
Can you help if I serve several areas around Houston?
Yes. We can set up your service areas correctly and create helpful pages for the neighborhoods and suburbs you serve, so you can be found by customers across the greater Houston area.
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"When our advertising efforts gradually started to fail, we turned to the experts. Found them easily because their name, of course, ranks top on Google search results. With their PPC marketing campaign and extensive SEO experience, our sales nearly doubled in less than a year."
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