If you’re not currently utilizing local mapping and business directory listings to promote your company and improve your website’s search rankings, you’re missing out on a key element of successful online marketing—and one that Google, the world’s most influential and heavily-used search engine, is now placing at top priority when generating valuable organic search listings.
The reality is that local consumers are using search engines to find the products and/or services your business offers every day, and local business maps and directory listings are very often the first things these prospective clients/customers see on Search Engine Result Pages (SERPs). If you’re not active on local business directories, you’re potentially losing out on a considerable number of virtually effortless inbound sales leads and possibly hundreds of potential new customers.
Google's Latest Update is a Local SEO Game-Changer
Google currently owns a whopping 70 percent of the search engine market share, making it by far the most influential and trusted search site in the world. Google rankings, which are gathered by a complex and continuously evolving algorithm system, are the impetus behind the multi-million dollar SEO industry—and are powerful enough to drive a company’s web traffic by a game-changing 41 percent increase.
Google’s most recent algorithm update, Pigeon, was launched in July and designed specifically to increase the weight of accurate and relevant local search results within traditional web-ranking signals—meaning that Local Maps SEO is now more important than ever before for achieving high-value page-one listings.
In fact, web analysts are reporting that Pigeon 3.0 is effectively boosting rankings for local business, while multi-location corporate giants are seeing resultant decreases in web traffic. What this means, in a nutshell, is that Google’s latest update is geared specifically towards increasing the visibility of smaller, localized businesses—like those that make up most of our SEO Houston client-base—rather than allowing corporate giants to continue dominating high-visibility web space.
Local Business Directories and Mapping Maximize Houston SEO
At SEO Houston, we have a proven track-record of generating top rankings for our clients’ businesses on all major search engines. We achieve this through content and social media marketing, remarketing, paid search display ads, and through the effective management of local map and directory listings. Our local SEO experts set up, optimize and continuously promote those listings so our clients not only reach page one but also stay there.
One of our most valued tools in Local Maps SEO marketing is a new platform that resourcefully connects businesses with their geo-targeted audiences through Google Search, Google Maps and Google+ simultaneously.
The recently added feature—named Google My Business—offers web-marketers like us a unique and exceptionally streamlined opportunity to maintain client-business citations (commonly referred to by SEO pros as NAPs—name, address and phone number) accurately and efficiently through one primary channel, the all-powerful Google+ Business Profile.
Tell us about your SEO project
Let us help you build your business online!
We'll help you make the most out of your online marketing budget and stay ahead of the competition.
"Before I used SEO Houston, I didn't know the difference between black and white hat marketing. Your consultants managed to explain my own needs to me so I could guide my campaign from an informed perspective. Thank you so much for taking the time to educate a dinosaur like me."
Kyle F., The Woodlands
Quality Realty Service
"Your content was professional, informative, and entertaining. My copy and blog posts are working wonders for my reputation. I couldn’t be more pleased with my return on investment."
Edgar M., College Station
"Writing up my own content was taking too much of my time, and it just wasn’t getting me the rank I needed. Thank you for improving the content on my website and putting together my PPC campaigns. I love that the entire strategy was customized uniquely for my business, so I didn’t need to waste my investment on services that didn’t suit my demographic. I’m more than happy with the result!"