There’s a reason that Google ranks us #1 for keywords like "Houston SEO" and "Houston Search Engine Optimization”—we’re just plain good at what we do! Do you own a website that is not currently ranking high on search engines like Google, Yahoo! And Bing? What is the value of a website if no one can find it on the Internet?
SEO Houston can optimize your website so it appears at the top of Google and other high-visibility search engines. This multi-faceted technique is called search engine optimization, or SEO, and it plays a major role in our holistic approach to marketing-communications. Some additional strategies we employ to produce the maximum possible results within a relatively short period of time include: social media marketing, online reputation management and the generation of press releases, e-newsletters and other high-value collateral content.
At SEO Houston, we offer unique and integrative marketing solutions to create maximum visibility and reputability for small- to enterprise-level businesses. Our highly customized approach is designed specifically to elevate client-businesses to authoritative status within their respective industries.
We guarantee our clients optimal online exposure by focusing on the important details—things like total Google compliance on every update released, complete compatibility for all mobile platforms and a strategic approach that is built around establishing, quantifying and measuring client goals along each step of the way.
As a boutique communications firm in one of the largest and fastest- growing economic markets—both nationally and globally—we are highly dedicated to serving local businesses through services explicitly designed to target local audiences. If you are a Houston-area merchant, you need local Houston Search Engine Optimization and strategic online advertising to get your website the level of visibility needed for driving web traffic and generating locally based sales leads.
Local Houston SEO vs. Global SEO
The first decision you need to make is: do you want to optimize your marketing efforts for the local Houston market, for the global market—or for both? We can assist you in either endeavor.
Our Local Houston SEO Services are geographically centered initiatives designed to put client-businesses on the map. The goal of Houston search engine optimization is to have your website ranked near the top of the search page when a potential customer goes online to look for a local provider of the products or services you offer. Some examples of relevant search terms include: Houston dentist, auto repair in Houston, Houston TX real estate—or if you were looking for our company, Houston Search Engine Optimization or SEO Houston.
In addition to highly effective search engine optimization strategies, we employ the expert utilization of broad-reaching online platforms like Google My Business to reach your targeted customer-base directly—via local mapping, directory listings and customer reviews. We then take a community-centric approach to online reputation management by focusing on things like social media presence, email marketing and news releases crafted for local media sources—all tailored to reach and engage your target audience.
Localized leads are a top priority for Houston-area companies. With one of the country’s strongest economies and quickest growing populations, local Houston business is generally the most valuable—providing the highest rate of inbound lead-to-profit conversions per capita and equaling greater marketing ROI overall.
For merchants operating worldwide via the Internet, International SEO services—offered by our parent company, Fair Marketing—use tactics similar to ours for building online authority and brand awareness within the globalized marketplace.
Businesses that sell and ship products long-distance need comprehensive and effective Global SEO Services. For those currently hosting (or wishing to host) an eCommerce website, geography is not an issue. Customers can order online from anywhere in the world.
Whether you have an existing website that needs to be optimized or require web design services for a custom-built site, we can help.
Once your website is optimized for the global market, it will be listed when a potential customer does a search for the type of products you offer without stating a location. Remember, you will be competing against millions of websites all over the world—not just businesses within in your local community. This is where Global SEO Services can give you the edge you need to stay in the game—even alongside corporate giants like Nike or Coca-Cola.
When considering Global vs. Local Houston SEO, remember that you do not have to sell worldwide just because you can. Consumers in the local community may be much easier to sell to than those located 6000 miles away. If you have a limited budget, consider optimizing for the local market first, before throwing your hat into the global arena and competing worldwide.
Please call us in Houston for a free analysis of your website's current search engine optimization needs—whether local or global—today.
Houston SEO Basics
At SEO Houston, we’re not about one-size-fits-all service packages. Depending upon the individual, identifiable goals of each client-organization, we custom-build a campaign uniquely suited to meet individualized needs and expectations through a combination of highly effective strategies. Some of the services we incorporate into our comprehensive communications campaigns include:
- In-depth website analysis and clean-up
- Strategic link-building
- Onsite, offsite and guest blogging
- Social media marketing and management
- PPC advertising
- Marketing case studies and testimonial solicitation
At SEO Houston, we’re not just about chasing rank—instead, we rely on a comprehensive and holistic marketing approach that employs both digital and traditional mediums for maximum exposure across multiple channels. The outcome is proven, measurable results and greater marketing ROI.
And it isn’t just the promise of results that SEO Houston delivers—we keep our cards on the table by promising total transparency through an advanced and highly progressive system of lead-tracking, metrics, reliable reporting and sophisticated business development tools that place campaign analytics in the hands of clients directly.
SEO Tips and Advice
Business owners, be aware that many web-hosting companies offer services that could ultimately harm your search engine rankings. And keep in mind that the average web designer is not likely to be knowledgeable about SEO or Internet Marketing. For these specialized services, you need a reputable and trusted marketing-communications agency like SEO HOUSTON and our parent company, SSD Fair Marketing, on your team.
One of the most common missteps that business owners take is buying multiple domain names and then "pointing" them all toward one website. The problem with this strategy is that most search engines will consider the additional sites to be duplicate content and can then impose a heavy penalty—or even drop you from the search engine index completely! If you’re going to have multiple domain names, that’s fine—but there must be original, unique content on each site.
For more guidance and to begin building your business’ online identity through tactical SEO services and proven online marketing strategies, call and set up an exploratory meeting with one of our experienced consultants today.
Ethical Marketing and True Transparency
Whether you’re doing business on a local, national or global scale—you want to opt for a firm that offers solid and ethical marketing services. At SEO Houston, we do not resort to deception or tricks to inflate your rank. Instead, we use ethical SEO practices and adhere to what we call Fair Marketing Standards.
This means that we will always be honest with you about what can be realistically expected from a customized holistic marketing campaign for your business and will also provide detailed, explicable reports of the progress being achieved along every step of the way.At SEO Houston, we are dedicated to helping our clients achieve online authority and industry recognition, which will in turn draw in customers for increased revenue and business development. This is what is called ethical search engine optimization. More about Houston SEO »